The financial industry wasn’t built for today's couples. Big players make more money and protect their edge by leaving the rest of us in the dark, locking smart financial strategies behind complicated tools, high minimums, and predatory fees.

The financial industry wasn’t built for today's couples. Big players make more money and protect their edge by leaving the rest of us in the dark, locking smart financial strategies behind complicated tools, high minimums, and predatory fees.

Couples deserve better.

That's why we made Plenty.

Couples deserve better.

That's why we made Plenty.

A letter from the founders

The world has changed. Dual-income families are now the majority, partners make financial decisions together like never before, and our generation's reaching our 30s and 40s — foundational financial decades.

The choices we make with our money today will echo loudly into our futures. And the brightest future is the one where we all have access to the tools that build wealth and are empowered to grow wealthier together.

This is why we created Plenty.

We’re building a new destination for wealth in every couple, every family. A platform that ditches the gatekeepers and makes couples finance as simple, flexible, and powerful as it should be. No spreadsheets required. Join us.

Here's to a world with plenty,

A letter from the founders

The world has changed. Dual-income families are now the majority, partners make financial decisions together like never before, and our generation's reaching our 30s and 40s — foundational financial decades.

The choices we make with our money today will echo loudly into our futures. And the brightest future is the one where we all have access to the tools that build wealth and are empowered to grow wealthier together.

This is why we created Plenty.

We’re building a new destination for wealth in every couple, every family. A platform that ditches the gatekeepers and makes couples finance as simple, flexible, and powerful as it should be. No spreadsheets required. Join us.

Here's to a world with plenty,

Stronger

Stronger

… relationships

Money is the #1 cause of divorce (Forbes). For a generation that never learned how to manage money on their own, much less together, it’s not a surprise that this can be so stressful.

… families

91% of couples feel less stressed about their money when they collaborate (UBS). Happier couples form more resilient families. And resilient families lead to a healthier community and country.

… futures

94% of couples feel more confident in their future when they work together (UBS). And we’re here to make it easier, to reach a future with plenty.

The team

Our team has spent their careers building products that have delighted millions and move billions of dollars (at places like Stripe, Disney+, Block, Homebase, and Dropbox).

We're a team of dreamers, pragmatists, and builders. We dream of a future where families have plenty for the things they want in life. And we're not satisfied with just hoping it might happen, we're rolling up our sleeves to help make it possible.


Working at Plenty

Help Plenty make love a financial superpower. At Plenty we're dedicated to serving the underserved. As a team, we're transparent and kind. As individuals, we are humble and dedicated to personal growth. And since life's short, we have fun and enjoy the ride.

Staff engineer

Senior engineer

The team

Our team has spent their careers building products that have delighted millions and move billions of dollars (at places like Stripe, Disney+, Block, Homebase, and Dropbox).

We're a team of dreamers, pragmatists, and builders. We dream of a future where families have plenty for the things they want in life. And we're not satisfied with just hoping it might happen, we're rolling up our sleeves to help make it possible.


Our team has spent their careers building products that have delighted millions and move billions of dollars (at places like Stripe, Disney+, Block, Homebase, and Dropbox).

We're a team of dreamers, pragmatists, and builders. We dream of a future where families have plenty for the things they want in life. And we're not satisfied with just hoping it might happen, we're rolling up our sleeves to help make it possible.

Working at Plenty

Help Plenty make love a financial superpower. At Plenty we're dedicated to serving the underserved. As a team, we're transparent and kind. As individuals, we are humble and dedicated to personal growth. And since life's short, we have fun and enjoy the ride.

Staff engineer

Senior engineer

Our Investors

We're backed by industry leaders who have redefined the modern finance industry and are ready to do it again. We're grateful for the support of the CEO and Founders behind Wealthfront, Personal Capital, Carta, Opendoor, Homebase, Square, Postmates, and institutional investors who believe the world of finance is changing. 

Adam Nash

Founder and CEO of Daffy; Former CEO of Wealthfront

Adam Nash

Founder and CEO of Daffy; Former CEO of Wealthfront

Adam Nash

Founder and CEO of Daffy; Former CEO of Wealthfront

Kevin Durant & Rich Kleiman

35 Ventures

Kevin Durant & Rich Kleiman

35 Ventures

Kevin Durant & Rich Kleiman

35 Ventures

Mark Goines

Cofounder/CMO Personal Capital; Former Charles Schwab & Intuit

Mark Goines

Cofounder/CMO Personal Capital; Former Charles Schwab & Intuit

Mark Goines

Cofounder/CMO Personal Capital; Former Charles Schwab & Intuit

Eric Wu

Founder of Opendoor

Eric Wu

Founder of Opendoor

Eric Wu

Founder of Opendoor

Henry Ward

Founder of Carta

Henry Ward

Founder of Carta

Henry Ward

Founder of Carta

Vivek Patel

COO of Postmates

Vivek Patel

COO of Postmates

Vivek Patel

COO of Postmates

Brian Delahunty

Head of Eng, Anthropic

Brian Delahunty

Head of Eng, Anthropic

Brian Delahunty

Head of Eng, Anthropic

Will Larson

CTO of Carta

Will Larson

CTO of Carta

Will Larson

CTO of Carta

Thomson Nguyen

Founder of Hatch

Thomson Nguyen

Founder of Hatch

Thomson Nguyen

Founder of Hatch

Chris Arsenault

Founder of Inovia Capital

Chris Arsenault

Founder of Inovia Capital

Chris Arsenault

Founder of Inovia Capital

Meena Harris & Helen Min

Phenomenal Ventures

Meena Harris & Helen Min

Phenomenal Ventures

Meena Harris & Helen Min

Phenomenal Ventures

And many more...

And many more...

And many more...

Plenty was founded to democratize access to financial products and tools that accelerate wealth building. Plenty Financial and affiliated entities. (“Plenty Financial”) provide a web, mobile, personal financial management and educational platform to consumers; some of these tools are freely accessible to all consumers, others require a fee-based subscription. Advisory services are provided in the form of software-first financial planning and investment advisory services for fee-based Subscribers. Plenty Financial RIA, LLC is an SEC-Registered Investment Advisor. Registration as an investment adviser does not imply a certain level of skill or training. All investments made are legally owned by you. Investment accounts are not bank guaranteed or FDIC insured. Investments are held in accounts at BNY Mellon - Pershing, one of the world’s largest securities servicing companies and are SIPC insured. Free trials apply to Plenty's membership fee; investing fees apply as per usual even during the free trial period. View our fee schedule for details.


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