Why we're building Plenty

We’re dreamers.

We dream of a future where families have plenty for the things they want in life. Not a life of yachts, or jets, or luxury. But enough. Enough for buying a house, going on that spontaneous trip, supporting their kids however they like, and living out their years in peace… whatever that means. A life where we don’t stress, wondering if we have enough for the dreams we have. Where the possibility of what could be isn’t closed off to us.

We’re pragmatists.

We know that’s not the reality for too many families. And we know that dreaming isn’t enough on it’s own. We see a financial system that’s bloated: focused on supporting the wealthiest few, and neglecting those who need it most. The struggle of a generation advancing beyond their parents’ realms, only to be left navigating alone. We’ve seen what premium service looks like: where families are guided through decisions and served the best products on a platter. And we’ve seen the chaos of everyday families cut by a thousand paper cuts dripping time, energy, money, and stress as they try to piece together the right decisions for their families across an increasingly fragmented landscape of financial decisions.

And we’re builders.

We’re a team of startup veterans who have spent our careers dreaming up and building a better world. We have deep fintech experience and have built products that have delighted millions and moved billions of dollars. We’re peculiarly energized from challenging the status quo. And the status quo in wealth hasn’t changed in far too long. We’re building a new financial institution - one built for the everyday household - to bring the same quality of products and service to more families. Success, is building an institution that has the privilege of growing alongside you, your family, and maybe their families one day too.

Plenty to the people.

The fabric of this country has changed. Millennials are now the largest generation in the workforce, with 72M people between the ages of 25 and 45 years old. More than 65% of this generation is now married or in long term relationships, of which an unprecedented 80% are dual career. We’re children of a generation marked by 50% divorce rates. And national conversation has evolved in response: how do you navigate independence and togetherness? What does healthy, open communication look and feel like? We’re also the most diverse generation America has ever seen. And with it, comes an even greater importance in making access truly equitable.

If you share this dream, we hope you join us.

Emily Luk Allen & Channing Allen

Cofounders

About Plenty

Plenty is a wealth management platform designed specifically for couples. We go beyond budgeting, making it simple to invest, save, and grow toward your future goals by unlocking access to the financial strategies of the wealthy. Ready to get started? Sign up for free today.

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The information provided herein is for general informational purposes only and should not be considered individualized recommendations or personalized investment advice. The type of strategies mentioned may not be suitable for everyone. Each investor should evaluate an investment strategy based on their unique circumstances before making any investment decisions.

Investing involves risk, including risk of loss. Past performance may not be indicative of future results. Asset allocation, diversification, and rebalancing do not ensure a profit or protect against loss in declining markets. Examples provided are for illustrative purposes only and not intended to be reflective of results you can expect to achieve.

Tax-loss harvesting involves certain risks, including, among others, the risk that the new investment could have higher costs than the original investment and could introduce portfolio tracking error into your accounts. There may also be unintended tax implications. We recommend that you consult a tax professional before taking action.

Plenty does not provide legal or tax advice. Where specific advice is necessary or appropriate, individuals should contact their own professional tax and investment advisors or other professionals (CPA, Financial Planner, Investment Manager) to help answer questions about specific situations or needs prior to taking any action based upon this information.

All expressions of opinion are subject to change without notice in reaction to shifting market, economic, and geo-political conditions